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Advertising is a advertising communication that employs an openly sponsored, non-private message to promote or promote a product, service or concept. 1 :465 Sponsors of promoting are sometimes companies wishing to advertise their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has management over the message. It differs from personal promoting in that the message is non-personal, i.e., not directed to a selected individual. 1 :661,672 Promoting is communicated via varied mass media, 2 together with traditional media corresponding to newspapers, magazines, television , radio , out of doors advertising or direct mail ; and new media comparable to search results , blogs, social media, web sites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short.
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