Publicly listed AgriNurture Inc. (ANI) had long thought about establishing an online presence to complement its agro-commercial operations, and it took the Luzon-wide enhanced community quarantine to suddenly move the schedule forward.
ANI has thus joined the growing list of online merchants with the recent launch of its online delivery app (http://aniexpress.1ani.com.ph/), to help Metro Manila residents order basic commodities and fresh produce while avoiding long supermarket queues.
“Our online ordering and delivery app helps bring ANI’s fresh produce from the farm to your homes at competitive prices. We prepared a selection of the most sought-after vegetables and fruits and made them available in 5-kilogram packs,” said ANI president and CEO Antonio Tiu.
The special “baskets” include Local Fruits Package, Imported Fruits Package, Highland Vegetable Mix and Lowland Vegetable Mix at a starting price of P500 per box if picked up at drop off points or with a minimal delivery fee of approximately P200 anywhere in Metro Manila through third party delivery service providers.
“Aside from the convenience of online shopping and within 48 hours initial delivery service, our fruits and vegetables are guaranteed fresher and cheaper than supermarkets because we get them straight from our contract farmers,” Tiu said.
By using ANI Express’ online shopping app, he said consumers can help local farmers who are also considered front-liners in the fight against the new coronavirus disease (COVID-19).
“Like most of us, farmers are also gravely affected by the pandemic. We can help them not just by giving donations but by patronizing their products,” he added.
Tiu told the Inquirer that the platform was initially intended to cater to institutional buyers, but with Filipinos kept in their homes, ANI deemed it fit to serve households directly, farm to plate with just one click.
“This platform seeks to eventually connect to online lending to farmers,” Tiu added.
The ANI Express app is available via Google Play and Apple App Store, via Facebook or Instagram and is also downloadable at http://aniexpress.1ani.com.ph/.
The online shopping app is part of 1ani.com.ph ecosystem, ANI’s electronic platform intended to link consumers directly to farmers and growers. The app also links affiliate farmers directly to local and foreign institutional buyers thereby eliminating middlemen and improving farmer profitability.
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