Squeezing profit out of fruit juice

From its product, process, purpose and branding, local juice manufacturer Natu­real is as authentic a business as they come—which came to be because of a couple of “avid fans” of freshly squeezed calamansi (Philippine lime) juice. “Natureal Juice was a happy accident; it was actually my parents’ idea,” says Alyssa Karin Pang, who manages Natureal’s […]